A contrast agent referred to as a contrast medium, is a substance used to increase the contrast of structures of fluids in the body during medical imaging. Contrast agents improve the visibility of the targeted tissues, structures or blood vessels. Contrast agents alter or absorb external electromagnetism or ultrasound, which further emits radiation themselves. Barium-based contrast media, iodinated contrast media, gadolinium-based contrast media, and microbubble contrast media are commonly used contrast agents during MRI and ultrasound. The rising prevalence of cancer, neurological and cardiovascular diseases, growing partnerships and acquisitions among players to launch new products, and emerging innovations in contrast media are some of the factors likely to boost the global contrast media market during the projection period.