Exploring the Cyber Security Risks of Digital Marketing
Why Cyber Security Is Necessary for Digital Marketing Platforms
The digital nature of these marketing platforms exposes them to the risks of cyber-attacks. They can face attacks across the spectrum – phishing, malware, fraud, unauthorised access, ransomware and even DoS attacks. These can be very deadly, and result in huge data losses and penalties for compliance outage.
Since data is the prime currency of marketing, that is where the biggest risk lies.
Loss of customer data to hackers can expose a brand to huge fines, and loss of reputation.