How Server Side Tracking Helps MarTech Analytics
Tracking website activity is vital to running any online campaigns today. However, with the future of third-party cookies in doubt, marketers are focusing on other methods. As a result, server-side tracking has become critical.
Server-side tracking, also known as S2S tracking, is a tool that marketers use to analyze customer behavior and make data-based, informed decisions. It uses server-side code to gather data, as opposed to client-side code.