How to Make Your In-Person Event Stand Out
85% of event organizers reported a rise in attendance at in-person events throughout 2024, as per a report by Demand Gen. This shows that this favorable engagement medium will continue to grow. Therefore, brands must treat in-person events as a part of the larger marketing strategy.
To stand out, brands must focus on personalization, sustainability, and the integration of digital strategies. Holding one-time events that are unrelated to ongoing marketing activities hinders customer engagement.