The alternative lending platform market consists of online platforms and digital solutions that facilitate lending outside of traditional banking systems. These platforms connect borrowers with lenders, offering a range of loan options such as peer-to-peer lending, crowdfunding, and marketplace lending. The platforms provide more accessible and often faster financing options for individuals and small businesses, especially for those who may not qualify for conventional bank loans. The rise of fintech has significantly boosted the development of these platforms by integrating advanced algorithms, automation, and data-driven decision-making processes.