How Video Advertising is Changing Due to Voice-Activated Search

The exponential growth of voice search stems from the rising utilization of smart speakers and voice assistants. PWC reports that 71% of consumers choose voice search over typing because it provides them with easier and swifter information access. By 2025, voice search capabilities will extend beyond basic inquiries because they will start influencing consumer buying decisions. The changing market requires businesses to develop video advertising strategies for voice-search consumers as part of their product marketing strategy. With the widespread adoption of voice assistants, users are shifting towards more Voice assistants have gained such broad adoption that users now tend to communicate through conversational command dialogs without using their hands. Advertisers must adjust their strategies to optimize voice search and introduce interactive video advertising as well as AI-based personalization alongside voice-activated shopping alternatives because consumer behavior patterns have evolved.