MarTech Interview with Peter Proud, Founder and CEO of Forrit

Peter, you’ve had a diverse career trajectory. Could you tell our readers about your professional background & your journey to becoming the founder of Forrit? Although I had the qualifications to go to university, socio-economic reasons made that choice near impossible. Instead, I pursued an apprenticeship with Marconi Avionics, later BAE Systems, where I studied software and electronics. This experience was invaluable, teaching me teamwork, hard work, and, most importantly, how to get things done in a complex environment. These lessons have served me well throughout my career. From there, I joined the British Army and was fortunate enough to train at the Royal Military Academy Sandhurst. Sandhurst taught me tenacity and leadership. The bulk of my career was spent at Microsoft, where I saw what real scale looks like. Working with some of the most senior executives at the top companies globally, I learned the importance of making products easy to use, sell, and buy. I also saw how a strong company culture can drive success, which is something I’ve carried forward into Forrit as a core principle.