Hand Block Prints as a Global Trend: From Jaipur to New York Fashion Weeks

In recent years, hand block print fabric has emerged from its traditional roots to become a coveted element globally. From the artisans in Jaipur mastering centuries-old techniques to runways in New York featuring block-printed garments, block printed cotton fabric and block print fabric have achieved international acclaim. This article explores how this timeless craft evolved into a global trend, assesses its significance, and provides insights to designers, brands, and consumers who want to harness its power.