How Search Engines Use Headings to Understand Page Context?
Search engines use headings (H1–H6) as a content roadmap to understand what a page is about. The H1 defines the main topic, while H2–H3 organize key sections and subtopics, helping search engines interpret context, hierarchy, and relevance. Keywords used naturally within headings signal the focus of each section, and a well-structured heading hierarchy improves indexing, rankings, and the chances of appearing in featured snippets, making headings an outline for Google—clear structure leads to clear understanding