Health Insurance Study | Unimrkt Healthcare
This case study from Unimrkt Healthcare explores key factors affecting the reputation and performance of a health insurance company within the healthcare payer segment. It outlines primary research involving structured interviews with physicians, hospital administrators, and benefits managers across the US to capture perceptions of plan attributes, technology use, and market challenges. The study’s approach included rigorous interviews and detailed data collection to identify which company characteristics most influence trust, reputation, and stakeholder engagement. Findings helped the client better understand market perceptions and refine strategies to strengthen stakeholder relationships and competitive positioning.