The View from the Next Decade, The View from ONE FNG
There is an interesting pattern in the life of almost every growing business. The first office is chosen because it fits the budget. The second because the team has expanded. By the third move, the conversation changes completely. Suddenly, the discussion is no longer about square footage or monthly costs. It revolves around accessibility, professional image, employee convenience, client experience and, perhaps most importantly, whether the workplace is capable of supporting the next phase of growth.