A Practical Guide for B2B Video Marketing in 2024

In the 21st century, visual learning has overtaken the traditional reading approaches, especially in the B2B world where video content marketing is the new hype as viewers seek more engaging, informative, and personalized video experiences that will aid them in finding the right solutions. These videos offer great engagement through graphs, images, and UI snippets that help their audience to know more about their product or service.
In a recent survey by HubSpot, it was witnessed that more than 79% of B2B audiences are convinced to purchase any product or service from B2B companies after watching their videos. These sudden shifts in customer behavior imply marketers must reevaluate the traditional metrics, such as views and click-through rates (CTR), they have been using to measure success throughout these years.
Marketers are often in a constant dilemma about how to plan out their B2B video marketing strategy, as these approaches will include goal definition, video creation, performance tracking, etc., and elevate their business when compared to their competitors.
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