AI in PR: Navigating the New Frontier of Public Opinion

In the age of rapid digital transformation, the emergence of AI technologies like ChatGPT has revolutionized the way we interact with media and information, presenting both unprecedented opportunities and significant challenges for businesses in the realm of public relations and brand strategy. This transformation is not just about the adoption of new tools but about mastering the cognitive revolution to shape public opinion positively.
As Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors, I’ve witnessed firsthand the growing concerns surrounding AI’s potential to manipulate public opinion through sophisticated means such as social media platforms, media channels, and the proliferation of fake news. A recent survey by Pew Research Center highlighted that over half of Americans are more concerned than excited about the increased use of AI, underlining the urgency for businesses to engage with these technologies thoughtfully and ethically.

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