The Air Freshener market includes products designed to improve indoor air quality by neutralizing or masking odors in residential, commercial, and automotive spaces. Air fresheners come in various forms such as sprays, gels, plug-ins, candles, and diffusers, providing a wide range of scents and functionalities to cater to diverse consumer preferences. These products are often used for enhancing ambiance, creating a pleasant environment, and promoting well-being by using natural, refreshing fragrances.