Anubhav Dubey & the creation of popular Chai Sutta Bar

Anubhav Dubey was born on September, 1996 in Madhya Pradesh’s Rewa District. Hailing from a small town and belonging to a middle-class background, Anubhav worked hard to realize his parents’ ambition of becoming an IAS officer. He moved to Delhi after finishing school with the goal of excelling in the UPSC examinations but ended up taking a completely different path. He and his good friend, Anand Nayak, decided to establish their own venture together, and the Chai Sutta Bar story began from there.

Anubhav and Anand launched their business with a small investment of Rs 3 lakh. Working on a shoestring budget, the two co-founders soon realized they could not afford branding or advertising. They opened their first outlet in Indore with the help of second-hand furnishings and cheap materials. Now with more than 165 locations nationwide, Anubhav Dubey‘s Chai Sutta Bar has branches in nearly every region.

India is a country with the largest chai consumer market. It has become one of India’s rapidly expanding tea chain cafés. Initially, the Chai Sutta Bar sold 4000-5000 Kulhads each day; but today, they sell 80,000+ Kulhads per day, which is a tremendous milestone.