Apple’s Ad Business: A Privacy-Focused Advertising Revolution
Hi Readers! Apple has always been best known in its innovative hardware, quality ecosystem, and their premium devices. However, Apple, in a somewhat muted manner, is becoming a potent force in the advertising sector. The recent news in different platforms has projected figures show that by 2025 the ad business of Apple may come up to $6 billion largely due to App Store Search Ads and new ad locations on Apple services.This blog will discuss Apple’s ad business and its strategic shift, the importance of privacy, the value of first-party data, and why advertisers need to listen and pay close attention.