Author: James Cube

However, in the recent past mental health has shifted from being an invisible agenda to mainstream in the workplace. Managers and workers accept it as a measure affecting work efficiency,...... Read More

Discover why employees aren’t using mental health benefits, the impact of workplace culture, and how empathy can drive greater utilization and well-being. In recent years, mental health has moved from the...... Read More

Learn practical strategies from Frank Mengert, CEO of ebm, on how HR teams can protect sensitive benefits data and strengthen cybersecurity measures in benefits administration. Read the article- https://hrtechcube.com/strategies-to-protect-sensitive-data/... Read More

Mastering long-term B2B strategy while adapting to immediate demands: A blueprint for marketing leaders to drive impact and foster growth. B2B Marketing leaders wrestle with a host of challenges, chief among...... Read More

Master the balance between business goals and attendee expectations for impactful, engaging events that deliver lasting value. Marketers have been planning and executing events for decades in order to build and...... Read More

Artificial intelligence (AI) is massively transforming how organizations operate today. From customer experience to internal processes, its impact is undeniable – and extensive. In fact, it’s estimated that AI will...... Read More

That conversational marketing is a set of more effective and frequent interactions with prospects does not mean that the measurement of success is associated with vanity for example, the number...... Read More

As we approach 2025, influencer marketing is keeping up with its situation as a huge weapon inside the B2B marketing munitions stockpile. Chasing trust and authority, powerhouses fill a need...... Read More

All your existing SaaS tech stack must work without a hitch to win campaigns in ABM. Whether it is your CRM (Salesforce, HubSpot), for example, marketing automation platform (Marketo, Pardot),...... Read More

In 2024, emphasis on the new wave of advanced ABM tools will be much less on targeting the accounts and much more on building intricate, very individualized experiences across channels....... Read More