Author: mark10

While search has long dominated digital advertising, its hegemony is increasingly being challenged by video, which is undergoing a renaissance within media plans. Although not a new channel, technological developments... Read More

In your esteemed experience, could you kindly share the challenges that nonprofits and small businesses often encounter in the realm of email marketing? The first challenge in email marketing is that... Read More

High-impact insights teams use customer feedback to gain a deeper, more comprehensive understanding of customer needs and to spur decision makers to respond rapidly to changing customer expectations. The very... Read More

AdTech is taking over digital advertising and needs to be at the center of your marketing plans and processes. By 2024, AdTech and MarTech are shifting to be more data... Read More

In the 21st century, visual learning has overtaken the traditional reading approaches, especially in the B2B world where video content marketing is the new hype as viewers seek more engaging,... Read More

The advent of 2024 sees influencer marketing becoming increasingly ingrained in the B2B sphere, and critics are established as a reliable means of achieving brand trust, attracting consumer attention, and... Read More

As the market demand for video content only rises, adopting this medium as one of your primary channels is no longer a bonus but a must-have. Video marketing does not... Read More

Let’s be honest with the fact that designing a B2B communication plan is no easy task when compared to B2C communication strategies. In B2B, every move marketers make needs to... Read More

In B2B sales today, the buying process is more sophisticated than ever we have seen, and the customers are engaging with the vendor through multiple touch points and mediums, making... Read More

As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years... Read More