Digital spaces are fast becoming the platform of choice for most B2B enterprise activity. It is no surprise that marketing is also rapidly going offline. Five years ago, onsite events were...... Read More
Author: mshaikh
Predictive lead scoring is being used to make lead-scoring processes quicker and easier. It dynamically sorts through each lead to transform the effectiveness of marketing and sales efforts. The concept of...... Read More
Intelligent automation is gaining importance globally in many industries. By using IA to handle repetitive tasks, firms can save money and make their work more reliable. Gartner survey, "State of...... Read More
Security is an ever-present challenge for IT infrastructures. Firms are increasingly migrating to the cloud. Security leaders need to stringently evaluate the cloud security posture of the infrastructures they are...... Read More
Some Critical Challenges in Identifying IT Talent Security Risks Organizations are more vulnerable to data breaches and cyberattacks when their IT staff lacks expertise. They may find it difficult to put strong...... Read More
Tracking website activity is vital to running any online campaigns today. However, with the future of third-party cookies in doubt, marketers are focusing on other methods. As a result, server-side...... Read More
Why is there a Need for ESM? Miscommunication across Teams When different team leaders manage their own expenses, the data spending might be all over the place. This is because each team...... Read More
With advancements in technology, CaaS models are becoming more complex and challenging to combat. This indicates a shift in the cybercrime landscape, where traditional cyber security measures may no longer...... Read More
In the era of big data, information is more than just power. It's the backbone of decision-making and strategic planning. Data Clean Rooms have emerged as secure spaces where sensitive...... Read More
Why Cyber Security Is Necessary for Digital Marketing Platforms The digital nature of these marketing platforms exposes them to the risks of cyber-attacks. They can face attacks across the spectrum –...... Read More