The Eleuthero market encompasses the cultivation, processing, and distribution of Eleutherococcus senticosus, commonly known as Siberian ginseng. This market caters to the growing demand for adaptogenic herbs, driven by interest in natural health products. Eleuthero is utilized in supplements, teas, and wellness products for its purported benefits in enhancing energy, reducing stress, and boosting immune function, reflecting a trend towards holistic and preventive health solutions.