Elie Saab Group CEO Elie Saab Junior Shares His Vision for the Brand

The CEO of Elie Saab Group, Elie Saab Jr.’s outlines a focused strategy to evolve the brand into a global luxury lifestyle powerhouse. Conducting company restructuring initiatives under his leadership has enabled Elie Saab Jr. to lead the group toward profitability during 2022. The group strives to enhance its retail footprint by focusing on its flagship stores while expanding into European and U.S. markets during its time as CEO. Elie Saab Maison has become a vital sector within the expanding brand concept by directly offering interior design and furniture products. The company executive leads strategic initiatives to preserve the brand heritage as they expand into new luxurious industries. The company focuses on expanding its brand presence into all segments of fashion and interior design, as well as fragrance and lifestyle products. He aims to keep the brand independent and competitive, positioning it as a comprehensive luxury house rooted in excellence and creativity.