“Emphasis on self-care and OTC medicines could save the NHS billions”
Riddalls revealed that she only full appreciated her work on the reclassification on Calpol after she had her children. “Once I had children I was like ‘oh, wow, I was involved in actually switching Calpol bottles to enable you to get them in places like petrol stations’. Until you suddenly need it from a petrol station late at night, you don\'t fully appreciate the significance of it.” Riddalls is now the CEO of the Proprietary Association of Great Britain (PAGB), a trade association that represents manufacturers of OTC medicines, medical devices, and food supplements in the UK,