With the current trends in pharmaceutical marketing, Engage Novem understands the importance of Engaging Nurse Practitioners (NPs) and Physician Assistants (PAs) in Drug Launch Campaigns. NPs and PAs are often the primary clinicians in many healthcare practices and significantly shape the treatment choices made by patients. Their participation is essential for fostering awareness, clinical acceptance, and results with patients during new drug launches. Through direct engagement, we have assisted a range of pharma brands to achieve success. Visit Some of Our Clients to see how trusted we are in leading campaigns for several pharma brands. The Role of NPs and PAs in Launching New Drugs NPs and PAs not only come into contact with patients, but also influence the purchasing decisions and the care provided.