Five Challenges of Product Customization and How to Overcome
Companies all over the world have embraced customization. They want to provide unique value to their customers and improve the collective brand impression. The readily available technology and flexible workflows have made this possible. All this at relatively lower costs. Companies have discovered that customization has some drawbacks, if not many. As they get more into the business, they realize that they did not thoroughly examine the kinds of customization their customers value.