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The product's value to the buyer should be front and center, so be sure to highlight its benefits. Highlight the benefits that those features offer rather than just stating them.
Talk About Things That You Can Do: Customers are far more likely to interact when you use language that encourages them to do something (such, "Experience superior comfort with our memory foam cushions").
If you want your bullet points to rank higher in search results, you should naturally include relevant keywords.