Google Analytics Attribution Models: How to Choose the Best?
We are always looking to refine our marketing efforts to generate more conversions. In this complicated digital world, where customers engage with brands across different touchpoints before converting, finding out what works best for the marketing strategy is crucial. This is where Google Analytics comes into play. With Google Analytics, marketers can now access sophisticated marketing attribution tools that reveal how different channels lead to success. However, to get the most out of the analytics, you should understand the Google Analytics Attribution conversion models, their impact, and how to choose the best one.