Grunge Makeup Returns: How Gen Z in the U.S. is Transforming 90’s Beauty
Today’s Gen Z beauty trend blends the smoky, smudged eyeliner and dark lips of its predecessor with the polish of social-media aesthetics. Platforms like TikTok and Instagram have helped the ’90s makeup comeback go viral, featuring millions of views under hashtags like #GrungeMakeup and inspiring both influencers and beauty brands to ride the wave.