How a Creative & UX Leader Leverages AI for Research
I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and eCommerce brands. I love using AI in my day-to-day job. Before you start wondering about the likelihood of a creative guy embracing AI, know this: it’s not for producing the actual work. It’s about leveraging AI as a research tool to help me and my team spend more time on original copy and visuals that elicit engagement. In this article (which, by the way, was not a product of ChatGPT), I’ll spell out my favorite use cases for AI, add a bit about my favorite AI tools (and the ones I won’t trust yet), and throw in a few best practices for helping refine the output.