In 2022, Alex took a significant leap by purchasing XO Espresso Bar, a well-established espresso concept in Miami. Recognizing its potential, he immediately set out to elevate the brand, leveraging his business acumen and passion for customer service to expand its reach. Under his leadership, XO Espresso Bar became more than just a coffee shop—it evolved into a premium experience, known for its signature XO roasted coffee and high-quality service. Alex introduced innovative business strategies, streamlining operations and fostering strong partnerships that solidified the brand’s reputation in Miami’s competitive coffee scene.