Hyper-Personalization in Digital Marketing: Leveraging AI and ML in India

In this fast-paced noisy digital world, customers want more than generic promotional mail or advertisements. They want experiences tailored according to their interests, behavior, and preferences. And here comes hyper personalization in gigital marketing, which is revolutionizing the marketing of the future. At DigitalX Academy Kochi said to be the best in digital marketing in Kochi, we prepare marketers and students to learn the basics, but remain ahead in the game by understanding how technologies like Artificial Intelligence (AI) and Machine Learning (ML) influence tomorrow’s strategy. This blog intends to take you through the realm of hyper-personalization, describe how AI and ML are working behind it, and orient an absolute beginner to why this is one such skill to acquire earnestly in India’s fast-growing digital economy.