The Role of Storytelling in Effective Influencer Marketing in Lagos Stories with character move people, but if you want them to stay glued to you, give them a plot that bugs the mind. That is why influencer marketing in Lagos must adopt this approach. With the rich culture, history and daily hustle in Lagos, you can never be short of a twisted plot. Storytelling adds colour and meaning to your brand because it resonates with most audiences. When paired with influencer marketing, it achieves an impactful campaign that customers will helplessly remain loyal to. At Pulse Marketing, we understand how to merge compelling narrative with influencer marketing that works for Lagians. Below are the deliverables of such campaigns.