Inside the Economics of Spontaneous Retail in Noida
Retail environments are often designed under the assumption that customers arrive with intention. In reality, a large share of retail decisions are unplanned, shaped by visibility, timing, and ease of access. This is where GYGY Mentis in Noida operates from a distinctly different logic. Rather than positioning itself as a destination that must be sought out, the project appears structured to intersect with existing movement, allowing retail activity to emerge organically.