IQOS collaborates with Italian design brand Seletti for new experiential platform
Heated tobacco brand IQOS has announced its collaboration with iconic design brand Seletti at Milan Design Week, in support of Philip Morris International’s mission to make cigarettes obsolete, and to celebrate its ever-growing community of more than 32 million users worldwide. ‘Curious X: Sensorium Piazza’ – the new project that IQOS brings with the signature of Seletti – is the name of the installation which will be available at Opificio 31, inside Tortona Rocks from 7 to 13 April.