M.P. Ahammed, the visionary founder and chairman of Malabar Gold & Diamonds, has redefined India’s jewellery retail landscape through his blend of traditional values and modern business acumen. Starting his journey as a young entrepreneur in Kerala’s trading industry, Ahammed learned the fundamentals of trust, transparency, and value creation early on. In 1993, he founded Malabar Gold with a mission to offer purity, honest pricing, and customer-first service — values that were rare in the gold retail business at the time. His decision to sell only 22-carat gold, backed by lifetime maintenance and buy-back guarantees, set new industry standards and built lasting consumer confidence.