Marketing Management: Driving Business Success Through Strategic Planning
Marketing management is a crucial function within any organization, responsible for planning, executing, and overseeing the marketing strategies that drive brand recognition, customer engagement, and business growth. At its core, marketing management involves the process of identifying customer needs, creating value through products or services, and delivering that value through effective marketing techniques. In today's competitive business environment, marketing management has evolved into a data-driven, customer-centric discipline that requires an understanding of market trends, consumer behavior, and digital tools to stay ahead.