MarTech Interview with Anastasia-Nikita Bansal CEO at TeqBlaze
Hello, Niki. Let’s start with your journey—can you share a bit about your background and now as CEO at TeqBlaze? Hello, and thank you for having me! My journey in AdTech began over seven years ago when I started as a project manager at SmartyAds. Unlike many leaders who enter this industry through business development, I came from working closely with tech teams. This gave me a strong foundation in understanding both the technical and business aspects of AdTech. Over time, I led the transformation of what were initially smaller, independent products – like separate white-label SSP and DSP teams – into a unified business unit. In February 2024, under my leadership, the Enterprise Solutions unit