MarTech Interview with Krissie Petfield, Senior Marketing Manager at RWS
My career began in the hospitality industry, where I spent 14 years honing my skills in marketing and events. My studies in Events Management at Sheffield Hallam University, with a focus on arts and entertainment, provided a solid foundation for developing and executing successful brand campaigns for various hospitality venues. I’ve always been driven by a passion for creating meaningful experiences, both personally and professionally. This passion, nurtured by my academic background, aligns seamlessly with my role as a marketer. I thrive on developing innovative marketing strategies and campaigns that resonate with target audiences. The fast-paced hospitality industry has instilled in me the ability to adapt to changing trends and think creatively to maintain audience engagement.