Mastering Social Selling for Demand Generation
Social media is not a connection tool only; it is a potent demand-generation mechanism. Social selling uses these channels to foster relationships, create relevance, and ultimately funnel leads to your business.
It is intended for senior-level marketing and sales executives who already have a grasp of what social media marketing is all about. That is where we will go further and describe the step-wise process of creating an efficient social selling strategy to generate the highest level of demand.
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Mastering Social Selling for Demand Generation: A Step-by-Step Guide