New UPI Payment Option: NPCI Approves GramPay and Viyona Pay

Hyderabad-based startup Viyona Fintech has received approval from the National Payments Corporation of India (NPCI) to function as a Third-Party Application Provider (TPAP), marking its official entry into India’s rapidly growing Unified Payments Interface (UPI) ecosystem. Driving Digital Payments in Rural India The company, which operates GramPay and Viyona Pay, announced on September 8 that this approval will strengthen its efforts to expand digital payment adoption across Tier II, Tier III, and rural markets through strategic partnerships with banks. Empowering Farmers, Shopkeepers, and Families Commenting on the development, Viyona Fintech Founder Ravindranath Yarlagadda said, “This approval reflects NPCI’s confidence in our fintech solutions to make UPI payments simpler and more accessible for farmers, shopkeepers, and families.” He emphasized that the company remains focused on building secure, easy-to-use financial tools for both urban users and underserved communities. Launching ‘Kisan Bazaar’ on GramPay As part of its broader vision, Viyona Fintech is preparing to launch a Kisan Bazaar within its flagship app GramPay. The marketplace will allow farmers to directly connect with buyers, ensuring fair pricing, quicker settlements, and improved access to the UPI ecosystem. Additionally, the platform aims to boost rural e-commerce and financial literacy, further advancing financial inclusion across India’s villages.