Social media marketing, in this digital era, has become the most significant component of corporate strategy. Second, it passes on unequal vision opportunities for engagement, brand building, and customer acquisition that an enterprise needs to target young audiences across New Jersey. As a digital native, it is their tendency to spend considerable time on social media platforms like Instagram, Facebook, and TikTok. This change in consumer behavior offers a perfect opportunity for businesses to connect with their audiences at a personal level through well-targeted social media campaigns.