Programmatic Display Market Upcoming Trends Analysis 2024-2033
Programmatic display is the practice of using programmatic technology to buy and sell digital advertising. Programmatic technology includes software that automates the buying and selling of digital advertising, making it easier and more efficient for advertisers and publishers to trade ad space. Programmatic display advertising allows for more targeted and efficient ad buying, as well as real-time bidding on ad inventory. This results in better ad placement for advertisers and higher revenues for publishers.