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Backlinks, also known as inbound links, are links from one website to another and play a crucial role in search engine optimization (SEO). For start-ups, backlinks are especially important because they help build online credibility, improve visibility in search engine rankings, and drive organic traffic. When a new website earns backlinks from high-quality and relevant sources, it signals to search engines like Google that the content is trustworthy and valuable. This is where Domain Authority (DA) comes into play , it’s a score that predicts how well a website will rank on search engines. A higher DA generally means better chances of ranking higher in search results.