The Impact of Content Marketing on MQLs
A Marketing Qualified Lead (MQL) is a prospect who has shown interest in a company’s products or services through engagement, such as downloading a resource, subscribing to a newsletter, or interacting with content. Learn how content marketing plays a crucial role in generating Marketing Qualified Leads (MQLs). Discover the definition of MQLs, the strategies that attract and nurture prospects, and how high-quality content improves lead conversion. Optimize your B2B marketing with proven content techniques.