Unimrkt Research – Research Support Functions
This page explains the research support functions offered by Unimrkt Research to assist businesses in conducting efficient market research projects. It highlights services such as survey programming, where online questionnaires are built using specialized tools with logic and testing features. It also covers data processing and tabulation, which involve cleaning, organizing, and presenting collected survey data in structured tables for easier analysis. Another key service is verbatim coding, where open-ended responses from participants are categorized into meaningful insights. Overall, these support functions help transform raw survey data into clear, reliable information that companies can use to understand customer behavior and make informed business decisions.