What is Digital Marketing and how is this important for business?

Digital marketing is like advertising, but it is done online. It’s how businesses use the internet to reach you and encourage you to buy their products or services. Think about it like this: when you’re scrolling through your phone or browsing the web, you’ve probably seen ads popping up. Maybe it’s a sponsored post on social media, a banner ad on a website, or a video ad on YouTube. These are all examples of digital marketing. There are many different ways to do digital marketing. Here are a few common ones: Content marketing: This is when businesses create valuable content like articles, blog posts, or videos to attract and engage their target audience. The goal is to provide helpful information and establish themselves as experts in their field. Email marketing: This involves sending targeted emails to a list of subscribers. These emails can promote products, share news, or offer special deals. Pay-per-click (PPC) advertising: This is a type of advertising where businesses pay a fee each time their ad is clicked. PPC ads often appear at the top of search engine results pages or on social media platforms. Search engine optimization (SEO): This is the process of optimizing a website to rank higher in search engine results. When your website ranks higher, it’s more likely to be seen by potential customers.