what is google ads for Business ?

Google Ads for Business is an advertising platform that empowers companies to reach their target audience effectively. It operates on a pay-per-click model, where businesses bid on keywords to display clickable ads in Google's search results and on partner websites. This powerful tool enables precise targeting based on demographics, interests, and online behavior.
Advertisers can create compelling text, image, or video ads, track performance through detailed analytics, and adjust campaigns in real-time. With Google Ads, businesses can increase brand awareness, drive website traffic, and achieve specific marketing goals, making it a pivotal component in digital marketing strategies for businesses of all sizes.