why-every-business-needs-pr-the-hidden-power-of-public-perception
Your brands reputation is built ever since you have made your first sale. Whether a crisis happens or not, a reputation is something that one has to constantly work towards building and maintaining. Which is why in a crowded market, having a great product or service isn’t enough. What people think and feel about your brand can make or break your growth. Which is why public relations is not just to manage your headlines, but to shape the story before it’s even told. PR is not a luxury but a mandate that can help get most of your goals in order. It directly affects your lead generation, your brand image, word of mouth and more. Whether you are a startup founder, an established business, or a legacy brand, PR isn’t a luxury — it’s a necessity.