How Backlinks Improve SEO and Increase Website Visibility
A backlink is a link from another website to your website. For example, if a relevant industry website mentions your business and links to your website, that link is a backlink. Search engines can use links as signals when discovering and evaluating websites. However, quality is more important than simply acquiring a large number of links. Useful backlinks generally come from relevant, trustworthy websites and are obtained naturally through valuable content, partnerships, digital PR, useful resources and legitimate business relationships.