Malabar Gold Celebrates 15th ‘Brides of India’ Milestone with Star-Studded Campaign
Malabar Gold celebrates the 15th edition of its iconic ‘Brides of India’ campaign, honoring the beauty and diversity of Indian bridal traditions. Led by M. P. Ahammed, this edition brings together 22 brides and 10 renowned celebrities, including Alia Bhatt, Kareena Kapoor Khan, and Anil Kapoor. Crafted by Abhishek Varman, the campaign highlights India’s emotional, cultural, and artistic identity through exquisite jewellery rooted in regional heritage. Each creation reflects unique traditions — from Rajasthan’s polki artistry to Kerala’s kasavu elegance — symbolizing how every Malabar Gold bride blends timeless tradition with personal expression.