White-Label Storefronts for Print Resellers: What to Look for in Print Broker Software
That half is where the money is won or lost. It’s the ordering experience a reseller’s own customers reach when they need to place a print order. It carries the reseller’s brand, the reseller’s catalog, and the reseller’s pricing. The reseller’s customer never sees the trade printer sitting behind it. Whether each reseller gets their own branded ordering experience isn’t a footnote. It decides whether the network grows into a real sales channel or stalls at whatever one person can coordinate by hand.